Unbeknownst to many, besides being an entrepreneur, I am also an artist. Reconciling the two, finding synthesis in the tension, has been an unfolding journey of recognizing the inherent opportunity for creativity and meaning in all forms of creation.
Recently, I interviewed artist and entrepreneur, Jody Levy, on her approach to work and community building. Jody creates art through experience.
Five years ago her path led her to the founding of beverage company World Waters. Today, their flagship product, WTRMLN WTR, can be found in over 25,000 stores across the country. Powerful story telling and creative community building through experience driven events have played a central role in their success.
Since 2001, Jody has been creating unique events, interactive environments, brands, products, and multi-sensory installations that connect people in engaging ways. Her professional focus is all about the integration of art and technology. Jody’s experience includes working with American Idol, Chrysler, The Coachella Music Festival, Ford Motor Company, Heineken, Hewlett Packard, Lexus, MAC Cosmetics, Mos Def, Museum Of Modern Art, The Museum of Science and Industry Chicago, Palm, Paramount Pictures, Project Runway, San Francisco Museum Of Modern Art, Scion, Shades Optical, Toyota, W Hotels and many other international brands.
In our conversation Jody offers her unique experience from the front lines of launching an entirely new product category (watermelon juice) in a hyper competitive beverage industry. She shares how she’s honed their messaging and built a mission driven brand that has an edge, creates value, and inspires people to care about something.
Jody’s approach to community is all about story telling and communication. That’s the glue that holds everything together. Jody takes us inside her role as a leader and how she communicates the story both internally and externally in a way that is always grounded in truth.
Listen through to the end to hear Jody share her personal philosophy on how the universe works and mastering the inherent duality of “decisive action in a state of surrender.”
Please enjoy our conversation.