Dina Kaplan – On Building a Community and a Business

It is interesting for me to observe how minor challenges that I experience and ignore are sometimes transformed into meaningful opportunities by other people.  I remember moving to New York in late 2011 and looking for a place to meditate.  It was hard finding anything and the places that I did find didn’t quite feel right.  So I just meditated at home.

Around the same time my friend Dina Kaplan was getting burned out on start up life running Blip.TV.  She took a couple of years off to go traveling, and, while in India, discovered meditation and felt called to make this her life’s work.  Returning to New York, she found the options for meditation lacking and started hosting her own gatherings.

Now Dina is the founder of The Path which hosts weekly sits, courses, retreats, and teacher training programs oriented around a modern approach to mindfulness.  She’s been covered by the New York Times, The New Yorker, Forbes, Elle, The New York Post, The Sunday Times, Business Insider, and a host of other prominent publications.

I suspect Dina might have a something of PR super power.  I was intrigued to hear how she described her relationship to press coverage:

I can just see the story, what it should look like and how to make it work for publication.  I can visualize it and pitch it and then it always happens.

She visualizes it and then it happens.  I’ll have to try that.

I spoke with Dina about her journey building The Path as both a community and a business.  Dina talks about becoming an authentic human being and shares her open hearted approach to the New York hustle, something she calls the economy of favors.  Next month, she’s hosting a conscious leadership retreat for business leaders, founders, scientists, and creatives of all types.  Entrepreneur Magazine calls it a TED-like event for meditators.  If you enjoy our conversation, please check out her MELA retreat.

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